Challenges and opportunities of instant messaging
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Why should you incorporate WhatsApp, Telegram, Messenger and Live Chat to your Contact Center?
A recent study showed that 7 out of 10 customers feel more connected to the company if they can send messages. However, these channels are currently only used by 30% of companies.
This means that we are facing a great opportunity for those companies that want to raise customer loyalty and differentiate themselves from their competitors.
Do you have a Contact Center but are still doubting whether you should incorporate these channels? Find here the challenges you will face and how to solve them.