---
title: White paper - 10 most effective strategies for customer relations
description: "Download the white paper 'The Ultimate Guide to Customer Relations in the Contact Centre: The 10 Most Effective Strategies' for free."
image: https://info.icr-evolution.com/hubfs/Blog%20grande%20para%20HS%20%20(2).png
---

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### White paper

# The definitive guide to customer relations: the 10 most effective strategies

In this current context of continuous change, the contact center is positioned as the epicentre of the relationships between customers and the company. Although each contact center is unique, there are certain strategies that can suit all types of businesses. Here, we outline the 10 customer relationship strategies that have proven most effective for us.

### Download now your white paper for free

"Customers will tell an average of 9 people about a positive experience, but will tell 16 people about a negative experience". Still have doubts about why you should have a customer relationship strategy?

The importance of technology is a topic we've already explored in depth. That's why today we want to focus on human relationships, which combined with technology are the perfect match that every customer expects in customer service.

![mockup white paper en](https://info.icr-evolution.com/hubfs/mockup%20white%20paper%20en.png "mockup white paper en")

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